YOUTUBE ADVERTISING

Our team is committed to educating our clients so that they fully understand exactly what we are doing for them

The YouTube Ad platform (Part of Google Ads) is the opposite of traditional advertisement; it’s highly targetable, highly cost effective, and when done well, generates success. Google has recently implemented further controls for advertisers for the kind of content you want your ads to appear in conjunction with; this combined with the industry leading control over demographics and audiences makes YouTube advertising an invaluable tool for larger businesses and essential for any successful e-commerce store.

Whilst the ad placements on YouTube are cheap, the production of the ad can be expensive; it’s important to understand that in many cases, no ad is better than some ad; because most advertisements are interrupting the user experience on YouTube, it’s essential that your advertisements are highly effective at entertaining, not just informing the audience.

YouTube Ad Formats

Display ads – these appear to the right of the feature video, above the video suggestions list – on the desktop platform only.
Overlay ads – these are semi-transparent overlay ads that appear on the lower 20% of your video – on the desktop platform only. These can be either image or text ads
Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video which a viewer can skip after 5 seconds
Non-skippable video ads – these are video ads that viewers must watch before they can view the main video. There is an extended version, with 30-second ads, but YouTube is about to phase these out due to their unpopularity. Non-skippable videos are more typically 15-20 seconds in length.
Bumper ads – these are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video
Sponsored Cards – these provide content relevant to the video, for example, products featured in the main video

Creating Your Video

Businesses often find that video creation can comprise the highest proportion of YouTube video cost. This does, of course, depend on the level of sophistication and professionalism you are aiming for with your video ad. If your video is low quality, then people will skip it at the 5-second point. A low-quality video does not reflect well on your brand, either.

It depends on the expectations of your target audience. Some firms can get away with a £500 home-made video. Others will look shabby unless they spend £10,000 and employ professional actors, crew and production values. The more creative you can be with your video ad, the less reason there is for the viewer to rush to the Skip Ad button.

Remember that YouTube is not the same as broadcast t.v. A live tv viewer does not have a SkipAd button. While you may think you can save money by reusing your television ads, you are likely also to be foregoing income, with people choosing to bypass your ad.

Benefits of YouTube Advertising

Connect with your audience. Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world or put the camera on yourself and explain how your product or service can benefit your audience. Show people why they should care about your product or brand.
Reach just the right audience. Reach your customers on YouTube by topics, keywords or demographics, like “women under 35”.
Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you’re on your way to telling your story to the world.
Measure your success. Work out if you’re reaching the right audience. Check your Google Ads account to track views, costs and budget details. Visit the “Analytics” tab in your YouTube account to find out more about your viewers. For example, you can tell which videos your customers are watching and for how long.
On YouTube, viewers can discover videos in various ways, for example, by searching on the YouTube search page, clicking suggested videos on the watch page or choosing a video from the homepage feed. This means you can more effectively find people who are searching for you and your brand across YouTube.

Frequently Asked Questions

This section contains some of the questions we are commonly asked about YouTube advertising. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.

HOW MUCH DOES AN AD COST ON YOUTUBE?

On average, businesses pay an average YouTube advertising cost of £0.07 to £0.15 per view or action, with an average £10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around £0.07 to £0.15

WHAT IS A CPM?

Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges £2.00 CPM, that means an advertiser must pay £2.00 for every 1,000 impressions of its advert.

Enquire about YouTube Advertising

With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!

Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!