The YouTube Ad platform (Part of Google Ads) is the opposite of traditional advertisement; it’s highly targetable, highly cost effective, and when done well, generates success. Google has recently implemented further controls for advertisers for the kind of content you want your ads to appear in conjunction with; this combined with the industry leading control over demographics and audiences makes YouTube advertising an invaluable tool for larger businesses and essential for any successful e-commerce store.
Whilst the ad placements on YouTube are cheap, the production of the ad can be expensive; it’s important to understand that in many cases, no ad is better than some ad; because most advertisements are interrupting the user experience on YouTube, it’s essential that your advertisements are highly effective at entertaining, not just informing the audience.
Businesses often find that video creation can comprise the highest proportion of YouTube video cost. This does, of course, depend on the level of sophistication and professionalism you are aiming for with your video ad. If your video is low quality, then people will skip it at the 5-second point. A low-quality video does not reflect well on your brand, either.
It depends on the expectations of your target audience. Some firms can get away with a £500 home-made video. Others will look shabby unless they spend £10,000 and employ professional actors, crew and production values. The more creative you can be with your video ad, the less reason there is for the viewer to rush to the Skip Ad button.
Remember that YouTube is not the same as broadcast t.v. A live tv viewer does not have a SkipAd button. While you may think you can save money by reusing your television ads, you are likely also to be foregoing income, with people choosing to bypass your ad.
This section contains some of the questions we are commonly asked about YouTube advertising. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
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