You’ve heard of the power of Facebook advertising – and all the benefits it can bring – but have you considered Twitter advertising and how successful it can be? It’s pretty similar – and just as effective. You can refine your target audience (more specifically than Facebook!), set clear goals and only pay when you achieve your goals – so it’s a perfect option when you have a specific goal in mind.
You might be thinking, ‘but doesn’t Twitter have a smaller reach than Facebook?’ While that might be true, it isn’t a weakness. Instead, it can be used to your advantage. If used correctly (and at Bryson Digital, we know how to use it correctly), Twitter advertising can put you ahead of the crowd and help you dominate fairly quickly. Seriously, success rates and ROI for Twitter campaigns are on another level.
You can target really specifically on Twitter – more so than Facebook – and it’s actually one of the best features available to us marketers. For example, on Facebook, you can only target people who are interested in topics like ‘marketing’, but on Twitter, you can target people that have used, interacted, clicked on, or retweeted specific keywords, such as ‘twitter advertising’. You’re reaching a very engaged audience with this feature and it’s one of the reasons Twitter advertising is so effective.
You can also target people who have interacted with your posts. Maybe you posted a tweet recently about a new service you are offering and got 100 likes and 50 retweets? You can advertise to these people again. It’s a warmer lead as they have already shown an interest in your business, and so, they’re more likely to convert.
There’s less competition on Twitter, so not only do your bids cost significantly less than other platforms, but the ads are also more likely to reach your audience -and less likely to be by dwarfed by companies with massive budgets.
This is what makes Twitter extremely cost-effective. But it goes one step further. You also only pay when you reach your goals. So, unlike other paid advertising (which charge you a daily rate or ‘pay per click’), Twitter only charges you when someone follows you, goes to your website – or whatever your objective was. This is great news for you because your budget won’t get out of hand – and you’ll only ever pay for real conversions. Win-win!
Similar to other social advertising, you can promote a tweet, promote your account, or promote a trending topic. Once you’ve decided what you want to do, we set up your targeting and goals, helping you to: build awareness; increase website clicks; improve engagement; find new followers etc.
So, whatever your objective for your business, Bryson Digital can help you reach it.
This section contains some of the questions we are commonly asked about Twitter advertising. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
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