Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.
Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart.
Sites commonly use several different tags and the amount of code needed to create them all can be pretty overwhelming, especially if you’re trying to add or edit tags by going directly into the site’s source code. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code.
While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords or Analytics. You can use it to manage many different third-party tags, including Twitter, Bing Ads, Crazy Egg, and Hotjar, just to name a few. If there’s another tag which doesn’t have a template in GTM, you can add your own custom code. There are only a few types of tags GTM doesn’t work well with.
The Benefits of Google Tag Manager. Since its release, Google Tag Manager has helped make the lives of online marketers easier one tracking code at a time. If you are in involved with tracking data on a site large or small, Tag Manager can help save time and ensure proper setup.
By far, the biggest benefit to Google Tag Manager is that it makes it easier for marketers to implement tags without having to rely on web developers to do it for them. … But since Google Tag Manager helps you avoid touching the source code, marketers can quickly add and make changes to tags on their own
Google Tag Manager is a completely different tool used only for storing and managing third-party code. There are no reports or any way to do analysis in GTM. Google Analytics is used for actual reporting and analysis. All conversion tracking goals or filters are managed through Analytics.
Google Tag Manager is a completely different tool used only for storing and managing third-party code. There are no reports or any way to do analysis in GTM. Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do. Triggers are a way to fire the tag that you set up. They tell Tag Manager when to do what you want it to do.
Examples of common tags within Google Tag Manager are:
With GTM, once you add the code, known as a Container, to your website, you can add and remove analytic parameters without backend access. Instead, the container automatically loads your GTM profile from google itself, which means it’s always up to date.
This section contains some of the questions we are commonly asked about Google Tag Manager. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.
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