Measure the effectiveness of campaigns

Analytical call tracking uses dynamic numbers insertion (or static numbers) to track all sales channels including; offline, website visits and phone calls. At Bryson Digital we use call analytics tools to provide clear actionable data to improve marketing spend and boost sales efficiency of marketers.


Our call tracking tools prevent our clients from wasting money on certain leads that are not converting, and begin managing sales phone calls, including dropped calls, more effectively. We aid in painting a holistic picture of your different channel attribution, improve your marketing ROI.

Campaign Tracking

It’s not uncommon for even small-to-medium sized business to operate several advertising campaigns simultaneously. A brand might have six separate groups of ads based on different products. Campaign-based call tracking solutions offer a variety of numbers.


Each number can focus on a different product, paid search ad group, individual ad, or even specific keyword. Each number is assigned to a specific entity. Marketing and Sales can therefore easily separate calls that originate from specific ads.

Benefits of Call Tracking

With call tracking you can monitor which areas of your marketing – digital and offline – are performing well and which areas need improvement. Alongside the data collation, you will be able to review all calls, allowing you to review the quality of how your calls are being handled. This will highlight improvements that your sales team can make when handling inbound calls.


See exactly what particular keywords and channels (including offline) make your business sales. Inject your money into channels which are driving your business the most profit and maximise campaign engagement.


Remove any guessing of channel performance and allow our call analytics software to display insightful and accurate data. Use this to assist in making critical business decisions with confidence and reduce wasting money.

Why you Need Call Tracking

Call tracking is an essential tool for any business that invests money on advertising across different online channels. Customers running PPC campaigns have a need to track the calls that relate to their keywords, to better understand which keywords covert into phone calls. Without visibility of call tracking, it is simply not possible to work out if you are spending your marketing budget wisely.


The majority of our clients are look to track not only PPC, but also SEO, Display, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media traffic. This is where call tracking really helps to understand how each channel is performing. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, key to the success of any business.

Frequently Asked Questions

This section contains some of the questions we are commonly asked about call tracking. If you can’t find the answer to your question here, then feel free to contact us and we will be happy to answer your query.

Call tracking is the process of tracking phone enquiries by inserting a tracking number in your adverts, emails, landing pages and website to allow you to monitor which of your marketing campaigns are producing the best results.
Dynamic number insertion is a call tracking strategy that is used to measure the impact of digital marketing efforts on inbound calls. This technique is often used to track the success of individual marketing campaigns
The concept is simple. We create and track a different telephone number for each of your marketing campaigns. The call tracking software we use records the number of calls you receive, and you are then able to get an accurate view on how your online marketing campaigns are working.
While really anyone running online ads that has a number on their website should be tracking calls, inbound calls are particularly important for many industries. Calls are also particularly important because they can produce higher quality leads.

Enquire about Call Tracking

With the internet, you can instantly take your business outside your brick and mortar walls to extend your business reach as far as you could imagine. There can be so many different approaches. Let our team be of help. Contacts us for any of your marketing questions. Website development, SEM/PPC, SEO, web design, email marketing or any other digital service and we’ll get you going in the right direction!


Usually the quickest way to get something done is to just hop on a call to discuss. Give us a ring and we’ll help by phone or loop in a screen share session to walk through your digital questions together!